JUMP! On Demand incurs a larger monthly fee but it pays you back in the luxury of having the newest, greatest phone on the market, be it Apple or Android.
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While it functions in much of the same way as their standard JUMP! program, you receive one distinct benefit-you can upgrade your phone every 30 days. T-Mobile shows its out-of-the-box attitude with its JUMP! On Demand program.
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Think of this program as a phone lease-you pay to use your device, not necessarily for the device and once you’ve satisfied a fraction of the overall financial commitment then you’re free to trade your device in for a new one and repeat the process. What makes JUMP! different than the typical fare offered by other carriers? After you’ve paid 50% of the value of your phone, you’re free to upgrade to a brand new one by trading in your old phone. After that, you pay the rest off via monthly installments tacked onto your phone bill. With JUMP!, you pay an upfront deposit based on the model of phone you’re buying (the newest, better phones will cost you more) and your financial eligibility. Any T-Mobile customer on a “postpaid” plan (a postpaid plan is a standard plan that you pay monthly for, as opposed to a prepaid phone). JUMP! Is T-Mobile’s most traditional upgrade programs, but that doesn’t mean it lacks clout. Depending on your phone buying habits, you’ll find one more attractive than the other. T-Mobile has two programs to choose from. However, as interesting as T-Mobile’s upgrade programs sound, how do they compare to the other options out there? What is T-Mobile’s iPhone Upgrade Program? They are eager to paint themselves as the outlier carrier-the type of company perfect for those of us who hate doing things the same way as everyone else. With two clear options to choose from, T-Mobile is proving to be a versatile carrier with a strategy to veer sharply away from all of the decisions the major carriers (think AT&T, Verizon, and Sprint) are making.
Acting completely counter to its competitors, T-Mobile unveiled its “Jump!” and “Jump! On Demand” phone leasing/upgrade programs, which target consumers that just have to have the newest phone in their hands. While many carriers have completely closed the door on upgrade programs for their customers within the last 5 years, it seems T-Mobile is doubling down on their reputation as the “ un-carrier“.
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